The essential operating system for the woman who handles everything.
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Membership by invitation. Early access now open.
"Convenience gets cut.
Infrastructure gets protected."
The My Guy Thesis
No vendor research. No follow-up calls. No tracking down contractors. My Guy is the infrastructure that keeps your life running.
Select your membership tier. Complete a brief onboarding so My Guy understands your home, vehicle, and life. This is the last logistics conversation you'll need to initiate.
AI monitors your coverage areas, flags what needs attention, and triggers action before it becomes your problem. Your concierge coordinates vetted professionals and handles every step.
You're notified when things are done — not asked to manage them. No follow-ups, no decisions, no mental load. Just the outcome you needed.
Our Standard
Every professional in the My Guy network is background-checked, licensed in their trade, and insured. We carry the relationship. You carry nothing.
If anything goes wrong, your account manager owns it. Not a ticket. Not a chatbot. A person who knows your name and resolves it directly.
A dedicated line answered by a real person. Day or night. No phone trees, no hold music, no delays. When life breaks, your coverage activates immediately.
Your personal information, home details, and preferences are encrypted and never shared. Access to your life is a privilege we take seriously.
Real Life. Real Coverage.
Your Flo tracker knew your cycle was coming. My Guy orders the pads before you run out.
Pads. Advil. Dark chocolate. Delivered three days before you needed them.
You never woke up at 3am without a plan again.
Your registration renews every year on your birthday. Every year, it sneaks up on you.
My Guy schedules your inspection in advance, flags what needs fixing, handles the alternative fuel fee, and renews your tags.
Before your birth month even hits.
Your dog's heartworm prevention lapsed last month. You didn't realize it until the vet asked.
My Guy tracks your pet's med schedule, books the vet appointment, and reminds you when refills are due.
You just show up.
Your HVAC filter hasn't been changed in seven months. You didn't even know there was a filter.
My Guy knows your system, knows the schedule, and has a vetted tech replace it.
Before your air quality drops or your unit breaks down.
Last winter your pipes froze because no one winterized them.
This year, My Guy scheduled the insulation wrap in October. You didn't think about it.
That's the point.
It's 11pm. Something's leaking under the sink. You don't know who to call, what it costs, or if that guy on Google is legit.
You text My Guy. By midnight, a licensed, vetted plumber is on the way. You get his name, his credentials, and his ETA.
You go to sleep.
Six different moments. One membership. Zero mental load.
That's My Guy.
My Guy isn't a luxury you add to your life.
It's the infrastructure that keeps it running.
Why We Built This
I built My Guy to take the load off of women who carry it all by themselves — the house, the car, the errands, the emergencies, the everything. You've been holding it down alone long enough. My Guy is the system that finally holds it down for you.
Joi Coleman
Founder & CEO, My Guy Inc.
Now accepting Members in Atlanta, Georgia. Additional cities launching 2026.
Membership is not a subscription to a service. It is a relationship with a system designed to protect your time, your home, and your peace of mind. Step up when you need more. Step down without leaving.
Founding Member pricing available to early access requests.
You're covered from here. We'll reach out shortly.